planning and organization of store space

Pre-arranged sales areas are the reflection of newly emerged needs and potential of our company.

We notice the following basic trends in the spatial arrangement of stores:

Market practice proves that properly installed/mounted and regularly updated POS marketing materials can contribute to even double-digit percent growth in sales of the advertised product range.

According to market research, ca. 70 percent of purchasing decisions is taken at point of sale (POS). As a result, the role of a customer-oriented advertising is continuously growing in importance.

According to the same research, promotional materials placed in stores boost sales by an average of 35 percent.

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