Labeling of corporate vehicles is an excellent showcase of the company and effective advertising medium during the operational use. Graphics placed on the car, due to its effective space, ensures excellent visibility and impact potential, and mobility makes it easier to reach different groups of audiences.
Labeling of corporate fleet serves different purposes - as a form of customer-oriented communication or advertising (either long-term or short-term) of a particular product/service.
As an advertising medium, promoting the product-oriented customer awareness, requires a well thought-implementation both in terms of graphic design and technical dimension. Advertising on the car is most often applied for the entire period of operation of the vehicle within the company, so it is worth to carefully consider the entire advertising contents.
In order to ensure that the advertising on the car stands out from amongst other materials of this kind, it must be unique and genuine. The originality in creating the image of a company is critical, as it decides on whether the advertising will be noticed or will simply perish among many other similar ones.
Undoubtedly, however, it must be an activity designed also the interests of brand integrity and consistency. Corporate colours, properly implemented logo will certainly help the brand exist in customers’ minds and strengthen the company's image as such.
Advantages of advertising on cars:
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